Redline Detailing

12-Month Marketing Console

St. Petersburg, FL

AUG 2026 — JUL 2027Sign in to edit
Window TintCeramic CoatingPaint Protection FilmDetailing & CorrectionWindow Film (Home/Biz)
AUG 2026 · Window Tint

Back-to-School Commute Comfort

Pinellas schools are back in session in mid-August, the hottest, most humid stretch of the Florida year. Parents sit in pickup lines with the engine running, teen drivers get their first car, and cabin temps in an untinted car parked at a St. Pete school easily clear 130F. This is the single easiest tint pitch of the year because the pain is felt twice a day, every weekday.

Target Keywords

car window tint St Petersburgceramic tint near meheat rejection window tint Floridatint for teen driverUV protection car windows Florida

Core Activities This Month

5 plays

Run these in order. Each one has its own execution checklist.

1
Website Pop-Up

Carpool-line heat pop-up

A single exit-intent and 15-second-delay pop-up aimed at parents and teen-driver families. It leads with the interior temperature number, not the product name, because heat is the thing they actually feel in the pickup line.

  • Headline: "130F in the carpool line? Ceramic tint drops it fast." with a Book This Week button
  • Fire on 15s dwell or exit intent, once per visitor per 14 days
  • Offer a free heat-rejection comparison at drop-off instead of a discount
  • Track pop-up clicks separately from site-wide booking clicks so the offer can be judged on its own
2
Google Ads

Back-to-school tint search campaign

Tight search-only campaign around commute and teen-driver intent within a 15-mile radius of the shop. Keep the ad copy about the drive, not about film brands, and let the extensions do the credibility work.

  • Ad groups: heat rejection tint, teen driver tint, tint near me, tint cost
  • Headline set: "Cooler Commutes Start Here" / "Ceramic Window Tint, St. Pete" / "Free Quote in 60 Seconds"
  • Add location, call, and price extensions; schedule heavier bids 7-9am and 2-4pm around school runs
  • Negative keywords: DIY, tint removal, tint film roll, cheapest, mobile
3
Google Business Profile

Weekly heat-proof photo cadence

GBP is the highest-intent surface for a local shop and it rewards freshness. Post twice a week with real August work and answer questions before customers ask them.

  • Post a before/after tint pair every Monday with the caption angle: schools back, is your ride ready
  • Post a thermometer or IR-gun shot showing interior temp before and after tint every Thursday
  • Add a Book Online action link straight to the tint booking page
  • Seed the Q&A with Florida tint law limits and cure-time answers
4
Landing Page

Back to School Tint page

A standalone page rather than the generic tint page, so the ad copy, the pop-up and the page all say the same thing. Its whole job is to make heat rejection tangible and then take the booking on the same screen.

  • Above the fold: interior temperature comparison graphic and a booking widget, no scroll required
  • Section on Florida tint law percentages so the customer knows the work is legal and permanent
  • Three review quotes from parents or teen-driver customers
  • Sticky mobile call button; the majority of this traffic is on a phone
5
Follow-Up & Retargeting

Quote-to-booking recovery

Most August quote requests do not book the same day. A short, useful follow-up sequence is cheaper than buying the click twice.

  • Same-day text with the quoted price and two open appointment windows
  • 48-hour email showing the interior-temp comparison and the tint-law explainer
  • Retarget landing page visitors who did not book for 14 days with a single creative
  • Offer the interior wipe-down add-on in the follow-up rather than on the first touch
Conversion Opportunity

Bundle tint with a quick interior wipe-down/detail as a back-to-school add-on, booked directly from the landing page.

Ad Budget Split

Search35%
Local / LSA20%
Social25%
Site / Creative20%
Total100%

KPI To Watch

Tint booking form submissions and phone calls from the landing page.

Actuals

Spend
Leads
Bookings